RELACIONES PÚBLICAS CON LA COMUNIDAD Y GESTIÓN DE CONFLICTOS POTENCIALES ENTRE UNA EMPRESA PETROLERA Y LOS CASERÍOS DE SECHURA, PERÚ

Abstract

This research is part of the approved thesis "Public Relations with the community and management of potential conflicts between an oil company and the hamlets of Sechura, Peru, 2019", to obtain the Master's Degree in Public Relations at the Universidad de San Martín de Porres.

This thesis aims to know, what is the link of community public relations and potential conflicts management between an oil company and the community of hamlets of 'Belisario and El Barco' in Sechura during 2015.

The research uses a mixed methodology of a concurrent triangulation model called DITRIAC, which is used to check, validate and analyze quantitative results like qualitative simultaneously, but separately this means that the interpretation mentions statistical results of each variable followed by qualitative quotes.

The level of research is descriptive-correlational; all people of hamlets of Belisario and El Barco is the population that belong to Sechura, which are a total of 186.

The sample has 47 units of analysis.

It has been possible to demonstrate that there is sufficient statistical and qualitative evidence to affirm that the variable Public Relations with the community is related to the variable management of potential conflicts in the residents of the Belisario and El Barco hamlets in an oil company, Sechura-2015. This result corroborates the theoretical proposals in the sense that Public Relations with the community are a set of duly planned strategies that seek mutual understanding between the organization and the community.